Today, Google India features India In A Day.
India in a Day is a crowd sourced, feature-length documentary produced by Scott Free Productions, Phantom Films and Google. The footage featured in the film was submitted by members of the public in India in a single day on 10 October 2015.
Running at 86 minutes long, the film is India’s largest crowdsourced documentary film, with over 365 hours of footage recorded during the 24-hour filming period.
Directed by Richie Mehta, the film consists of a series of clips selected from over 16,000 videos received over a single day which were then edited together by Beverley Mills. The footage submitted by participants was uploaded to a website set up by Scott Free and Google. It was the job of the data management team and assistant editors to ensure the smooth and safe transition of this material through to the editorial team. The loggers were each assigned individual participants and used a rating system (1 for unusable footage to 5 for amazing footage) to assess each clip before it would be seen by Mehta, Mills, and the creative consultants.
India In A Day is a story about the lives, loves, hopes, dreams, aspirations and worries of people in a country that is in the throes of dramatic technological, economic, political and sociological change.
The concept of the film is based on the film Life in a Day, which was also produced by Scott Free and YouTube. It used footage shot by people from 192 countries around the world who filmed their day on 24 July 2010.